Staying Alive with Managed Care!

Abstract

The intrusion of managed care into hearing health care is becoming more commonplace, thereby necessitating changes in the practices of audiology. This article presents various points of view to help the audiologist in private practice market hearing services to managed health care organizations. Although managed care is often seen as a detriment to the provision of services, audiology is an effective entry point for hearing care. Thoughtful planning and application of new marketing techniques will help us work together with managed health care organizations to bring more patients with hearingimpairment into dispensing offices.

Keywords:

Managed care - marketing - audiology - hearing aids