Can You Hear Me Now? Marketing Essentials for Audiologists in a Noisy Health Care World

Abstract

Audiologists, even those with a strong acumen for business, are not traditionally taught the basics of creating a robust practice identity and dynamic marketing plan. This activity will teach learners how to create a distinct brand that separates them from others in a competitive and distracted marketplace. Additionally, learners will gain an understanding for how to blend traditional marketing tools with more modern online options and social media. Upon completion, learners will be familiar with the skills necessary to actively create, implement, and track the effectiveness of their marketing strategy using proven methodologies.

Keywords

Branding - internal/external marketing - social media - marketing plan - tracking - key performance indicators

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