Abstract
The product information label (PIL) is the consumer-focused tool required by the Food
and Drug Administration (FDA) to transmit essential health information about candidacy
to potential users of over-the-counter (OTC) hearing aids. The OTC hearing aid PIL
has not undergone a systematic comprehensibility study, nor have consumers' viewing
habits of the OTC PIL been evaluated. The goal of the present study was to use eye-tracking
to determine what consumers attend to when looking at an OTC hearing aid package (which
includes the PIL), and conduct an assessment of comprehension of the PIL's content
in a group of consumers who either spoke English only (EO) or reported English as
a second language (ESL). Eye-tracking data showed that the OTC hearing aid PIL did
not capture sustained attention from both groups, and most of the PIL content was
not comprehended by potential ESL consumers. The OTC hearing aid PIL may not be useful
and accessible to consumers in its current form.
Keywords
delivery of health care - hearing aids - audiology