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CC BY-NC-ND 4.0 · Journal of Digestive Endoscopy 2012; 03(S 05): 002-006
DOI: 10.4103/0976-5042.95022
Review Article
Society of Gastrointestinal Endoscopy of India

Gastrointestinal endoscopy- An emerging soft power in health care

G. V. Rao
Departments of Surgical Gastroenterology and Minimally Invasive Surgery, Hyderabad, India
,
Magnus Mansard
Departments of Surgical Gastroenterology and Minimally Invasive Surgery, Hyderabad, India
,
D. N. Reddy
1   Medical Gastroenterology and Therapeutic Endoscopy, Asian Institute of Gastroenterology, Hyderabad, India
› Author Affiliations
Further Information

Publication History

Publication Date:
26 September 2019 (online)

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Abstract

“Soft power” is a relatively new concept that describes an entity’s ability to influence and alter the behavior of other entities through attraction and co-option, in contrast to hard power which uses incentives and coercion. Assessment of the role of GI GI (Gastrointestinal) Endoscopy in present day’s health care shows it to have the required attractive and influential properties of a soft power. In this article we examine the diagnostic and therapeutic roles that GI endoscopy, as a soft power, has taken over, and the further evolution of this field into a smart power.

Key words

Gastrointestinal endoscopy - natural orifice translumenal endoscopic surgery - radiology - soft power
 

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