Cross ist das neue Marketing – aber was bedeutet das eigentlich?

Die Bandbreite an Marketinginstrumenten ist groß, und aktuell rückt Cross-Marketing mehr und mehr in den Vordergrund. Es passt zur Digitalisierung und zum wachsenden Heimtierproduktemarkt und sorgt für mehr Sichtbarkeit. Was das ist und wie das geht, zeigen wir Ihnen jetzt.

• Literatur

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